Bettabets strives to be the premier brand as the biggest, most successful, security conscious and innovative bookmaker in Africa.
From the outset the company has taken an unconventional approach to betting and adopted a commitment to offer greater value and fairness to customers who had for too long suffered from the whims and self-interest of a staid oligopoly. The meteoric rise of the company then and the continued strong growth of more recent years indicate it’s a formula that the customer appreciates, and one we call “Obsessional Customer Service.” We go to extraordinary lengths to maintain this ethos with every customer that enters our stores.