• Bettabets is committed to service excellence – “customer delight” is it’s unique selling proposition
• The operational element is results driven at all times
• Stores are consistently clean, organized and exceptionally well marketed at all times
• Store vibe is critical
• Chain promotions are aggressively implemented
• All staff are highly trained
• Absolute control is exercised to safeguard the business assets
• There is flawless implementation of instructions at all times

Information Systems

• Bettabets uses specialised retail betting software and offers the most extensive range of subscriber channels and content data with superlative systems backup to all our stores
• Information systems are constantly upgraded and are at the cutting edge of available technology
• Development projects are aimed at building customer databases through constant CRM strategies enabling dedicated promotional planning systems


• Bettabets provides accurate, timeous and fully integrated reporting systems
• The company is recognized as leaders in betting retail for trading densities return on investment, price earnings and debt / equity ratios
• The dedicated management team focuses on organic growth and building financial value in the group

The Team

• Bettabets values their team of almost 300 people as the business’ most precious resource
• An on-going process of training and development is rigorously provided at all levels
• The performance management system is well appraised to motivate our people
• Recognition and reward are provided for high achievers. Succession planning through our constant organic growth ensures continuity at all levels
• Promotion from within relies on the dedication of our Human Resources team to ensure the skill set of our teams are always well balanced


• Bettabets is promotionally driven at all times with the emphasis on lucky numbers, current sporting and horse racing events, and the offering of competitive odds and fast payouts
• Our advertising strategies are real and interactive, in order to fulfill the desires of our target market
• We are constantly striving to increase the relevance of the content we provide and supply
• Our promotions are focussed on customer engagement with quality branded clothing items available
• At every opportunity local and national awareness is created for the brand


• Bettabets is committed to a CSI program that will benefit the communities within which it trades, although programs may vary the primary focus remains on the upliftment of the youth through
improvement of education and sporting facilities

Store Development

• Bettabets has developed into a national retail chain in South Africa, and through carefully selected joint ventures is expanding into Mozambique and thereafter throughout the rest of the African continent
• Trading opportunities are sought in all super dense low to medium income areas and key residential and commuter districts
• Organic growth is complemented by merger and acquisition opportunities
• New concept stores are pursued to penetrate identified market niches
• Existing stores are continually upgraded and new generation stores are developed during the chain’s roll out

Obsessional Customer Service

Our ethos is that we are totally “customer centric” and we go to extraordinary lengths to satisfy every customer that enters our store, with Optimism, Enthusiasm and Passion